Nebula Global Services:
Brand Identity
A new CMO, a new direction and a new look.
Completed whilst working at
Role
Creative Lead
Scope
Nebula were under a change of leadership in the marketing department and with it, an ambition to transform their brand identity. Working 1-on-1 , I was responsible for elevating the minimal brand they had in place and bringing it in line with the new direction being driven by the CMO.
Delivery
Design-as-as-service, identity guidelines
Completion
October 2023
Nebula’s limited existing visual identity provided us with an opportunity to lean into one key element and build upon it – their logomark. Taking this away from the wordmark within the logo, it quickly found its way to the centre of the brand as the ‘Nebula Unifier’, used in photo compositions to intertwine people and technology. With this element at its core, the rest of the identity refresh became focused on building clear visual structure by defining fonts, introducing new colours and generating a strong theme for how everything worked together.
Customer Success Obsessed
With the upgraded identity in place, the team began rolling out various assets to support Nebula’s ongoing marketing activity. The below video acted as a brief overview of who they are and what they do.