Microsoft:
Innovate
A creative wrapper and advertising for an exclusive Microsoft partner event at the Gherkin.
Completed whilst working at
Role
Creative Lead
Scope
After a successful management project the year previous, this proactive piece of work ended up finding its place as the creative heart of one of Microsofts annual partner events. What began as a speculative pitch ended developed into a fully fledged concept that promoted the day, encouraged registrations, and themed the high-profile event space.
Delivery
Creative concepts, event collateral
Completion
June 2024
Technology that shapes the world around us
The Microsoft Innovate event identity needed to look cutting edge, reflective of the technology solutions talked abut on the day. A simple wordmark with a flip-twist on the adjacent ‘V’ and ‘A’ allowed for something simple and recognisable to form. Soft, pastel colours reminiscent of the CoPilot brand palette heavily influenced the direction of our visuals, which came together in the form of visual metaphors to create our hero advertising and message.
On the day of the event, the creative was utilised across a range of applications such as digital presentations, ID lanyards, handouts and demo-section branding.
The creative can be seen in action in the highlight video produced post-event: